Verizon Wireless Music Festival Recap
The Fordcast Tour was created to celebrate the launch of the 2012 Ford Focus in Ford’s Northeast regions (New England, NY/Tri-State, Philly and DC). The tour will bring consumers closer to the sports, music and tastemaker events they love throughout the summer while also introducing them to the all new 2012 Ford Focus.
The Fordcast Tour approached me a few weeks ago with the opportunity to attend the Verizon Wireless American Music Festival in Virginia Beach. This was definitely a cool opportunity for me, and I do love the sleek new design of the Ford Focus.
The Fordcast Tour team had two setups. One on 30th street and one by the huge concert stage on 5th street. The 30th street setup was where it was at! There were 4 Ford Focus vehicles on display, a free photobooth, trivia games and Xbox 360 games. Consumers also had the chance to enter a raffle for $250 each day and participate in fun games for the chance to win both VIP concert passes and regular admission concert passes.
Ford really did it big in VA beach.
By the way, Ford is giving one lucky winner and a guest the chance to design their own Ultimate VIP Package courtesy of the Fordcast Tour! This could include baseball games, concerts, a trip to Vegas – you name it! $5,000 worth of -prizes.