The Anatomy of a Multi-blog Giveaway and Why You must collaborate in 2012

Posted at January 20, 2012 by 18 Comments

Welcome! Check out our featured DC area business Maids in Black, DC Cleaning Services.

So I don’t typically write about Social Media stuff.  It just doesn’t seem like that fun of a topic to WRITE about.  To me it would be like writing about dancing.   I’d much rather put on my dancing shoes, turn up the music, and break a sweat!

And yes, this is a departure from the typical Things to do in DC posts you’ve come to expect, but I wanted to do a wrap up of our 12 days of Christmas Giveaway and talk a bit about this collaborative effort that ended up being retweeted more than 1,000 times on Twitter.

The Anatomy of Our 12 Days of Christmas Multi-blog Giveaway.

So as most of you know I love blog collaborations.   In the 11 months that this blog has been around, I ran a Foodie survey with about 50 DC Food blogs {Results Here} , put together a Collective of over 90 DC blogs to help share marketing opportunities, and profiled some cool DC bloggers to help share the love.

In December I had the crazy idea to do a 12 Days of Christmas giveaway where 12 DC blogs (and multiple DC businesses) came together to give away a new prize each day for the first 12 days of December.

Here’s the Players

Prizes: Local DC businesses donated close to $2,000 in prizes (See the full list here)

Blogs: 11 DC blogs signed on and to run the giveaways and help promote each other’s featured days. (See the full list here)

Social Media: We got going and each blog was featured for one day, and on that day everyone else helped promote that blog’s giveaway through Twitter, Facebook, on their blogs, carrier pigeons, you name it.

The Results (Promise I’ll Keep this short)

Multiple blog posts were made to highlight the businesses that donated (from the  International Spy Museum to awesome spots like the Rock and Roll Hotel and Red Palace).  This drove traffic, links to their websites, and awareness for their businesses.

Spikes in traffic for participating blogs.  One blog with a huge followings 365ThingsDC (57,000 fans on Facebook), reported the highest traffic ever during the giveaway.  District365 also had the highest traffic day ever as well.

Twitter: The contest hashtag was retweeted 858 Times with total retweets well over 1,000 and the contest trended on Washington DC Twitter.

Wrap up

All of this fun stuff was made possible by businesses being open to work with bloggers and bloggers being open to work with each other.  If your goal is to build an audience, you HAVE to find other like-minded folks to work with.

Thanks to all the blogs that participated and thanks to all the businesses that thought it was a cool enough thing to do.  I have an idea for this year. And that’s all I’m going to say about that! (Forest Gump Voice).


So what plans do you have to collaborate with others (even competitors) this year?

About rohan

Accountant, foodie, semi-extrovert, and travel addict, bringing you a list of the most awesome Things to do in Washington DC. So, was this post helpful? I'd like to hear ALL your feedback. Comment below and I'll respond right away.

Category : Featured,Random Fun

18 Responses to “The Anatomy of a Multi-blog Giveaway and Why You must collaborate in 2012”

  1. This is an AWESOME post Ro, and so true. I had some of the best results to date from the 12 Days of Christmas Giveaway as well, and it was fun to team up. Thanks for organizing and can’t wait to hear about the next project! 🙂

  2. Micky says:

    Ditto! Thanks for the opportunity, Ro. Looking forward to the next project 🙂

  3. rohan says:

    And thank you Micky, you were a serious Rockstar in all of this. Seriously can’t thank you enough!

  4. Gail Gardner says:

    Congratulations to EVERYONE wise enough to participate in Rohan’s collaborative ideas. As you can all see, they do REALLY work!

    Rohan continues to be the strongest leader among ALL of the blog collaborations I know of that have been created to date. What you achieved with this one promotion does NOT provide only short term results. You each will retain new loyal readers and customers, the new incoming links will improve your search engine results, and you will have grown your followings across social networks.

    With each seed you plant you increase your influence, visibility and traffic – and most importantly – those increases are in YOUR LOCATION so they are reaching your target audiences and WILL generate sales. Even if you can not accurately measure the results you can rest assured and be confident that there ARE increased sales due to your efforts.

    I encourage you all to join and use JustRetweet and make sure that I know about every promotion any of you run so that I can use my influence to drive even stronger results for you all.

    Now that you have experienced the power of collaborations do see all the collaboration resources I’ve compiled in my Blogging Collaborations Best Practices. You’ll see that Rohan and your collaboration are highlighted there.

    • rohan says:

      Thank you for the wonderful message Gail. You’ve remained a wonderful inspiration over the past year and I can’t thank you enough for all the guidance you’ve shown our little DC network.

      I signed up for JustRetweet last night and Love it, it’s like collaboration on steroids. I’m already a fan and haven’t full dug into everything yet, but def a cool solution.

      I think 2012 will be super for the DC blog community! Thanks again Gail, you rock!

  5. Keonté says:

    I always like a collaborative effort, especially when it’s successful (BTW, the SUCCESS image is priceless). Bloggers spend so much time competing against each other that it’s nice when they can come together.

    Thank you Rohan, and all the other bloggers who helped promoted this amazing giveaway. I look forward to working together again.

    • rohan says:

      Thank you Keonté, you were awesome! Thanks for signing up with such short notice and rocking the contest. And I so agree with the competing with each other sentiment, it’s funny cause there’s really no need to do that.

      Thank you, and I def look forward to doing something fun with you again.

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  6. Brien16 says:

    I love the image of a baby, so cute!

  7. Stephen says:

    Collaboration is definitely one of the hallmarks of success not just in blogging but in everything. I think it’s great that you highlighted one of the principles that can always be used more effectively. Here in DC we have such a diverse grouping of people and cultures, being able to harness all this collective creativity can help the city as a whole and the individuals involved tremendously. Thanks for getting this message out there.

    • Rohan says:

      Great points Stephen, glad you stopped by with a nice DC creativity spin on all of this. Thank you for the kind words as well.

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